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In addition to careful proposal preparation, indepth research of
targeted funders is essential for success. Begin with funder mega-lists
on the web, printed foundation directories, electronic databases, or a
trip to a specialized fundraising library collection. But then follow
the leads on the following pages to identify additional prospective funders,
discover details about grantmaker priorities, and determine the most competitive
project for a given grantmaker. Every hour invested in research increases
your chance of success.
FUNDERS EXPLAIN THE IMPORTANCE OF RESEARCH
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| “We get dozens of proposals from organizations that clearly never did
a lick of homework, and waste our time and the precious funds of their
members sending out hopeless proposals to the wrong funders. I often wonder
if these same people try to buy their groceries in the hardware store.”
-- Executive Director of the C.S. Fund, quoted in How Foundations Work:
What Grantseekers Need to Know about the Many Faces of Foundations,
1998 |
| “There are always two kinds of homework that an applicant must
do before writing a proposal: homework about the project and homework about
the foundation to which the proposal will be submitted. The homework about
the project is quite important: Has anyone else tried something similar?
Is so, what were the results? Are there any potential partners for this
work? Are they interested in becoming partners? What other funders might
support the project? All this information is necessary in order to place
the request into a context. The homework regarding the foundation is …
not trivial. Is the foundation interested in this topic? Has it funded
similar projects in the past? Might the proposed project be improved by
lessons from those past efforts? It is discouraging to receive proposals
that make empty claims about their ‘uniqueness’ yet were clearly written
as generic requests sent on spec to many possible funders. A good proposal
describes the context of the idea and directly relates that idea and its
context to the foundation’s programming interests.” – Joel J. Orosz. Senior
Program of the W.K. Kellogg Foundation, The Insiders Guide to Grantmaking:
How Foundations Find, Fund, and Manage Effective Programs, 2000 |
| “I would suggest that the very first step and one that is most important
prior to writing anything is doing research on the foundation you wish
to approach. The buzzword is homework. Do it well and thoroughly. It is
more efficient and in the end more beneficial to send appropriate requests
to fewer organizations than to send a shower of appeals in the hopes that
one may land in the right place. While you may not receive an approval
or even a hearing on the first attempt, if the appeal has been well thought
out and is indeed within the guidelines of the foundation, the impression
left is a positive one and the next time you try, you may be more successful.”
– Ilene Mack, Senior Program Officer at the William Randolph Hearst Foundation,
quoted on the Foundation Center web site |
| “Because the electronic grant search and grant application process
has flooded the Foundation with more proposals than we have staff to process,
we cannot respond in a personalized way to every proposal. We carefully
read each proposal and respond with varying degrees of detail depending
on how close the fit is between what you propose and what we are currently
doing.” – Altman Foundation web site |
| “All letters are first reviewed to determine if they fall within the
Foundation's Program Guidelines. Those that do not are immediately declined.
Letters that are within the guidelines are then reviewed to determine the
following: the priority of the proposed activity within the Foundation's
goals, the impact of the potential results of the activities, and the availability
of the Foundation's funds.” – Jessie Smith Noyes Foundation |
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