| Six
Guidelines for Successful Proposals | Standard
Components | Cover
Letter |
| Table
of Contents | Sample
Proposal: Anger Management | Government
Grants | Active
Verbs |
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| The suggestions below will increase the odds of funding: |
Carefully match
your project with an appropriate funding source. The primary
difference between successful grantwriting and inefficient proposal submission
is the amount of time invested in the strategic identification of appropriate
funders. Ilene Mack of the William Randolph Hearst Foundation offers this
advice: ". . . the very first step and one that is most important prior
to writing anything is doing research on the foundation you wish to approach.
The buzzword is homework. Do it well and thoroughly. It is more efficient
and in the end more beneficial to send appropriate requests to fewer organizations
than to send a shower of appeals in the hopes that one may land in the
right place” (This quote has been borrowed from the always brilliant Foundation
Center) |
Explicitly
follow application guidelines. With proper research, you should
know the deadlines, funding priorities, proposal format, required content,
desired attachments, and page length restrictions of the targeted funder.
If a foundation's annual report or web site indicates that a cover form
must be completed and an audited financial statement is required, then
obey these instructions. |
Customize proposals
for the targeted funder. Far too many new nonprofit organizations
develop a generic master proposal that describes current services and requests
general operating support, then use the “shotgun approach” to randomly
send the document to every known foundation in the region. An easily recognized
shotgun proposal rarely even receives the courtesy of a rejection letter.
Successful grantwriters adjust each submission to meet the desired format,
priorities, funding type, and grant amount of a carefully chosen foundation. |
Condense with rich
detail. Sometimes the hardest part of grantwriting is converting
an organization’s grand vision into concrete language with the benefits
quantified and the objectives measurable. With each draft, tighten the
language and let details convey the project’s worthiness rather than depending
on empty adjectives. Each component – from the need statement through the
budget – must be specific. |
Respect the expertise
of the foundation. Program officers with long histories at a
particular foundation have become experts in their targeted funding areas
and interact regularly with grantees. For example, assume that a funder
interested in childcare advocacy has an intimate knowledge of related legislation,
political issues, model programs, and national movements. Or if a
foundation has funded every other homeless services agency in your city,
assume that the staff will know whether your proposed project actually
provides an innovative approach to address a gap in the continuum of services
or merely duplicates programs already in existence. Similarly, the family
that establishes a small foundation and participates actively in grantmaking
decisions quickly becomes aware of state-of-the-art trends in their favorite
charitable endeavor. Respecting expertise forces a proposal to set realistic
objectives, identify specific geographic-based needs, and acknowledge the
contributions of other nonprofit organizations -- but should never provide
an excuse for obscure jargon or obsolete acronyms. |
Recycle proposal
text. Although each proposal should be customized, paragraphs
from previous grant applications should provide the building blocks for
future submissions. Develop varied versions of standard grant components
– mission statement, service description, organizational history, and Executive
Director biography – in two-sentence, one paragraph, and one page formats.
This pre-approved boilerplate text will make the preparation of massive
applications much easier, because less time will be required for basic
organizational descriptions. |
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